LABEL DESIGN

GRAPHIC DESIGN OF PRODUCT LABELS

The labeling or label design has become one of the fundamental selection criteria that new products launched in the market have to go through. When faced with a new product brand, what is the margin of comparison that a product has on the shelf? Label design will be the most critical aspect of your product in the hands of your consumers. This is what marketing calls: The First Moment of Truth.

What are you selling?

WHERE DO YOU SELL IT?

HOW DO YOU SELL IT?

THE PRODUCT AND YOUR SHOPPING EXPERIENCE

WHY DOES YOUR PRODUCT DESERVE OUR LABEL DESIGN?

  • Brandesign offers you experience. And a good label not only ‘dresses’ your product but is also a key piece in your sales strategy.
    We advise you on the different versions. Your product may not need one design but several, we like to design, test and optimize our work. We have been doing this for years with every project we undertake.
    We bring value. If you don’t have an advertising plan to keep your product in the ‘top of mind’ of your potential buyers, then you only have the label of your product. At Brandesign we work with different types of products and customers, and we are aware that sometimes between your product and your consumer there is only a label to connect.
    Brandesign will seek to create that connection between your product and your consumer taking advantage of the power of visual impact that a good design has.
diseño de la etiqueta para las latas de alimentacion húmeda para gatos fresh agencia de diseño de envases y empaques
diseño de la etiqueta para las latas de alimentacion húmeda para gatos fresh agencia de diseño de envases y empaques

THE IMPORTANCE OF A GOOD LABEL DESIGN FOR YOUR PRODUCT

IMPORTANCE OF A GOOD PRODUCT LABEL DESIGN

That said, we know that many times between your product and your customer there is only a label in between. You may rely on branding campaigns or outdoor advertising campaigns to promote your product before the customer enters a retail store to make a purchase. All the efforts you make to raise the brand awareness of your product are always an essential reinforcement, but inside, in retail, you only count on the label as a final (or initial) resource to make the buyer stop for your product.

THE GRAPHIC DESIGN OF YOUR LABEL MUST HAVE 3 ‘POWERS’:

STOPPING POWER

Stopping power:
The first power lies in the visual impact that label design makes on a shelf. Your label must grab attention and effectively and efficiently communicate your product values and promises.

CLOSING POWER

The power to approach:
The second power stand out before the others Once the label has ‘hooked’ or generated curiosity or expectation, the second factor is to know if we will communicate the values of the product properly. Is it gourmet? Is it Bio? Is it Gluten free? Is it the one I am looking for? This is why it is important to design the message without overwhelming and in a minimalist, clear and direct way.

SELLING POWER

Enter the shopping cart.
The third power is closing the sale. This is where all the variants come into play: price, brand loyalty, product, sense of offer, appreciation of value, novelty or tradition. Does your label design exceed the expectations of your type of buyer?

We can help you to get the graphic design that your product needs to have a label that matches its quality or experience to offer. We work from several angles. Not only do we make a ‘creative and attractive design’ but we also look for it to be in line with the rest of your product family or line-up, we advise you from the name of your product to the printing system that your bottle, container, jar, can, bucket, etc. should have.

We research the market, we make sure that the label makes sense and that it coincides with the general sales strategy and with the spirit of the brand.

On the other hand, we have done this service for more than 100 brands and products, so we have a wide experience in the sector and we can offer you the best results.

YOUR PRODUCT DESERVES A GOOD LABEL DESIGN

We know the effort that organizations and manufacturers make to produce a product, we know the quality standards that we have in Europe so that a product comes out with the best guarantees, do not let all that effort die with a bad label design that does not deserve your product. Do not leave the decision of the design of your label lightly. Because we can write a book with all the history that the product has inside the bottle but you only have the cover to sell it. We, as a packaging agency, want to do justice to that effort spent in the production now from the design. Count on our creative team, we will try to make several proposals presented in mockup format, we will try to simulate shopping environments to see how the label design looks like in fictitious situations and we will also accompany you in the printing process with suppliers inside and outside Spain.

FROM DIE-CUTTING TO PRINTING SUPERVISION

We accompany you throughout the entire process of graphic reproduction of your packaging and label, from the strategic brand briefing (all the promise of experiences and senses that the consumer will experience with your product when consuming it) to the technical specifications of your printing supplier before producing the first sketch. We like to know how it will be printed, distributed, stored and displayed before we start designing to keep the end result in mind and avoid surprises along the way. We align with printers, packagers, screen printers, stencilers and die-cutters so that the design remains true from start to finish. We have extensive experience with mass consumer brands in the food, cosmetics and pharmaceutical sectors, which are sold on shelves and large supermarkets, even with small products that will only be sold and distributed from an online store.

We offer the ideal creative design

  • Wine label design
  • Olive oil label design
  • Beer label design
  • Label design for facial cleansers
  • Cosmetic label design
  • Personal care label design
  • Label design for cleaning products
  • Label design for light bulbs, home appliances
  • and an endless number of products in a wide variety of formats.

WHY ARE WE A REFERENCE PACKAGING AGENCY IN THE MARKET?

We build from scratch the product design project, starting with the briefing of objectives to position the product in a certain tier or segment, then we study the materials, sales channels, competitors’ products, printing systems (flexography, offset, injection, vinyl, lithography, rotogravure) until we understand the product placement or location of the product on the shelf or type of store. Thus creating a coherent product that can present excellent results. The idea in the end is to create a unit, an element with an overall result that fits perfectly within the spirit of your brand.

Why
choose us?

diseño de etiquetas para envases y productos
We have more than 10 years designing labels, bottles, buckets, tubs and all kinds of packaging to help brands stand out in the Customer Journey. Imagine what we can do for your brand. Contact us with no obligation and we will send you an estimate for your label design. We will take care of creating different design alternatives, evolve them with your comments and adjustments until we create the final artwork and give technical briefing to the printer, we take care of everything! Trust your product to Brandesign.
CUSTOM DESIGN SERVICES FOR LABELS AND PRODUCT PACKAGING
DISEÑO DE EMPAQUES
Diseñamos una amplia variedad de empaques, cajas, bolsas, etiquetas rígidas, sacos para productos de consumo. Pensadas para potenciar el stoping power, closing power y el shopping power.
DISEÑO DE ETIQUETAS
Diseñamos una amplia variedad de etiquetas para botellas, tarrinas, y envases. Pensadas en posicionar el producto dentro de un segmento o bien para destacar del resto.
DISEÑO DE EMBALAJES
Los diseñamos desde la perspectiva técnica, la práctica y la comercial. Buscamos que el producto llegue en buenas condiciones a su destino sin sacrificar el primer impacto de recibir el producto en el domicilio.
DO YOU HAVE A CHALLENGE? WE WANT TO HEAR IT!

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