Corporate identity: The visual aspect of brands
Corporate identity is all those assets associated with a brand in a visible and tangible way, that is, if we think about, for example, the Starbucks brand, all those images related to its logo, the icon of the double-tailed mermaid, probably come first. , the turquoise color, the sans-serif typography in black, continuing with the design and decoration of its cafes, from its wallpapers, its logo printed on napkins, coffee cups, sugar bags to the uniform of its employees: all this It is visual identity.
All this “visual packaging” creates an experience of identity, which belongs to them due to the constancy over time and in its positioning that that brand has with you. After creating this entire communication experience comes the brand image where other codes of conduct begin to form such as the way of serving you, the uniform, the music, the welcoming atmosphere, your name written with a marker in your coffee, even the Wi-Fi for that you can take the computer and hold a meeting: both corporate identity and brand image form Branding.
From Naming to the design of your logo
Branddesign, as a branding agency in Madrid , can accompany you and advise you from selecting the appropriate name for your product or company to the logo . We have been doing it for several years for all types of companies. We have designed the corporate identity from small eCommerce stores that needed to delight their remote buyers with visual details that can enrich the consumer experience ; also designing the icon for applications, to designing all the stationery, presentations and websites of multinational companies seeking to gain a foothold in the Spanish market.
Our experience is finding the appropriate and ideal image with your company positioning strategy. We not only seek to delight you as a client and give the exact measure of the image you want to project, but we also seek that image to be:
- Contemporary. We do not design obsolete identities. We evaluate the sector and its current demand.
- Current. Not only with the need you have now, we will seek to design an image that lasts over time.
- Only. No, we do not leave it to chance that any website or bot will give you a totally random logo that anyone could have
- Strategic. It is important that you like it, but it is more important that it is attractive to your consumers.
MOST RECENT PROJECTS IN CORPORATE IDENTITY
At Branddesign we process the information that you provide us in order to provide you with the service that you have requested from us on the website and to carry out your billing or contracting. The data provided on brandesign.es will be kept as long as the commercial relationship is maintained or for the time necessary to comply with legal obligations and address possible responsibilities that may arise from compliance with the purpose for which the data was collected. The data will not be transferred to third parties except in cases where there is a legal obligation. You have the right to obtain information about whether at Branddesign we are processing your personal data, so you can exercise your rights of access, rectification, deletion and portability of data and opposition and limitation to its processing before Brandesign: Calle Lagasca, 95, 28006 Madrid , Spain or at the email address email@example.com, . Likewise, and especially if you consider that you have not obtained full satisfaction in the exercise of your rights, you may file a claim with the national control authority by contacting the Spanish Data Protection Agency, C/ Jorge Juan, 6 – 28001 for these purposes. Madrid.