GRAPHIC DESIGN OF POSTERS FOR ADVERTISING, COMMUNICATION AND EVENTS
QUALITY ASSURANCE METHODOLOGY
First of all, we sit down with the client to know their brand strategy and develop the design of their outdoor advertising communication pieces tailored to their marketing plan, to know what are the objectives to be achieved with that campaign: from assessing the impact areas, target to conquer and return objective. In this first step, which is to obtain the campaign briefing, and after studying the corporate identity of the brand or company, we seek to soak ourselves in the campaigns that the competition is carrying out, in order to differentiate ourselves. We also ask about other offline and online actions that are already being undertaken at that time to link them.
Next, we began to prepare the visual strategy. To do this, we coordinated a large number of experts in copywriting, design, illustration and marketing to brainstorm and come up with sketches of posters and magazines in sketch format.
Afterwards, we made mockups to simulate the mode and surface (mupis) of the future ads and moved on to the final artwork phase. After the preparation phase was completed, we planned the launch of the campaign with the client. Then, we start the production phase, where we hire photography specialists, do color tests and follow up with suppliers. We conclude with an in-depth analysis of the campaign’s reach and brand impact.
As you can see, we have everything necessary to ensure the success of the advertising campaign. We do not settle for success, we seek to make the most of your brand’s notoriety. Some of our outstanding projects are those carried out for JOMA or FlexiMovil.
We offer our graphic design services specialized in signage whether you are preparing a campaign and need advertising posters or a musical or corporate event and need to stand out in your booth.
We adapt our creative solutions in outdoor advertising campaigns adapted to the target audience. It is not the same to design a poster for a bus stop for children than a MUPI in the Madrid subway announcing a concert. We bring creativity, copywriting and printing know-how to make the idea come out great from start to finish.
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