At Brandesign we are convinced that design makes a difference. It is the element from which we build brand identity, which makes it possible for it to acquire a series of values ​​that determine the way in which it will connect with its public, the way in which it will be appreciated and, ultimately, the rules of the game that will prevail in the how and when that communication will occur.

Branding is the creative process by which we elaborate that design that makes brands unique, a path that must be followed to reach the marked goal that leads to study, investigate, understand, adapt and develop a specific visual experience.

In this plan of action that we implement in Brandesign when building the brand identity of a company, we always seek, as it can not be otherwise, to highlight at all times the values ​​that make that brand stand out, to generate credibility and trust in it, strengthen the identity of your products or services and differentiate it from the competition.

To reach the final design that encompasses everything we have described above, it is necessary to use a methodology that makes the branding or creative process of building a brand not only an isolated expression of art, but rather the fruit of a whole previous work of analysis. That is, the rational path that we must take before transforming the visual identity of a brand into art.