The logo is perhaps the most visible and characteristic element of a company’s corporate identity .

Whether we are talking about a logo, an isotype, an isologo or an imagotype , or any ‘logo’ format, it is the tip of the iceberg of your communication strategy, present in all aspects of the corporate identity.

From being present on a pen, t-shirt, coffee mug or any piece of merchandising, to being at the top of your website, present on your social networks and on the entire range of formats and devices that exist today, charge more It makes sense to look for a branding agency or graphic design company that understands how important it is to have a responsive logo that fits any requirement.

Who are you?

Is it memorable?

What are you like?


Why is it important for your product or service?

Perhaps the short answer is because it attracts attention, speaks to the personality of your product or service, makes a strong first impression and is the basis of your brand’s identity, making it memorable in the minds of your leads or potential buyers, leaving a mark. of what you are and how you offer it and differentiates you in a very visual way from the competition.

The logo is also the first interaction that people have with your product. Vital opportunity to make a strong  first impression , demonstrate that you provide quality service and visually express your purpose. It also manages to communicate the properties of your product or philosophy of your company.

What is it and what can a good logo do for you??

At first glance the logo is a combination of text and images that tells people the name of your small business and creates a visual symbol that represents your vision. 

A good logo is memorable , it can help you stand out from others or position yourself as ‘different’, being able to play with its shapes and colors to make you the ‘elegant’ on the market, or the fast, or the closest, or the cheapest. From the market. Additionally, a logo done correctly and in line with the culture of your buyers can help you foster their loyalty. But how? It has meaning built into it. Because? Because your company’s belief system, core values, purpose, mission and vision is what builds your brand. That’s what people remember and tell their friends.

A good logo design can not only help you project professionalism on the surface, but it also means something deeper.

Let’s be aware that the general public (people) make quick judgments and recognize poor design at first glance, inviting them to discard you. You may not have a second chance to generate a good look since you will not have the opportunity to be omnipresent and describe in words what you have not been able to communicate with your logo at first glance.

Logos have a direct and deeply related symbolic association with people’s memories and emotions.


Funnel de la creación y diseño de logotipos en brandesign


Let’s take a quick look at Nike, for example. The swoosh is just a swoosh. But, the connection we have with that symbol has a lot to do with his vision of making the world a better place through running. That powerful idea defined your brand and your logo communicates it, allowing your business to thrive. Over time and with a lot of consistent brand marketing, your logo should do the same for your business.

Invest in your logo design. It is the most important thing to increase your credibility and attract consumers. It is possible that you will live with him for a long, long time. At Brandesign we have more than 10 years designing logos and brands in addition to having a vision about the company’s BrandingIn addition to designing appropriate logos for each area, we know what should be under that iceberg that is the corporate identity and brand image of your company or product.

estudio de diseño grafico en madrid especializado en branding y logotipos

choose us?

diseño de etiquetas para envases y productos
We have many years designing corporate identities for companies, whether they are just starting out and need an identity and a strategy to make themselves known professionally or to help large organizations structure their existing brands.
We get involved in generating a real, functional and profitable strategy.


customized logo GRAPHIC DESIGN

Brand Equity Building
Exploramos conceptos creativos mas allá de un logo. El objetivo es la construcción de una personalidad de marca (valores, cultura, temática, etc) y que sea única, fiel al producto y reconocible para su target.
Plan de Marca
Busca crear los mensajes, copys, gráficos y elementos de composición necesarios para posicionar una empresa o marca con sus principios, valores y creencias corporativas a su público objetivo.
Diseño de Logotipo
Es el primer ladrillo del Branding. Diseñamos logotipos, imagotipos, isologos, isotipos desde un punto técnico y estratégico pensando siempre en el universo de sus diferentes aplicaciones, posicionamiento y crecimiento.
Rediseño de Logo
¿Ya tienes un logotipo? pero le quieres dar una vuelta para cambiarlo o modernizarlo? Sea que hayas crecido o te hayan cambiado las directrices en tu negocio o mercado podemos refrescar tu identidad corporativa manteniendo el nombre actual de tu marca. Planteamos alternativas de diseño para que entre cliente y agencia encontremos el mejor rediseño de logo que se adapte a tu nueva fase.
Brand Book o Manual de marca
¿Ya tienes un logotipo? pero necesitas ampliar y definir mejor los aspectos esenciales de tu logotipo? Brandesign diseña manuales de identidad corporativa ampliando los recursos que necesita tu marca posicionar más allá de tu logotipo. Creamos las pautas y directrices para que todo tu equipo mantenga y resguarde fielmente tu branding.
Vectorización de Logos
¿Ya tienes una idea para tu logotipo? pero no encuentras un diseñador gráfico que ilustre y vectorice tu boceto? Nosotros en Brandesign contamos con un equipo de creativos que potenciarán tu idea y la convertirán en una estrategia de marca sólida y atractiva.

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