What is a brand book and how can it help your company?
First let’s clarify that a Brand Book or Corporate Identity Manual is not something exclusive to franchisable brands or consumer brands, a corporate identity manual will not only help you know the technical guidelines of corporate identity (to safeguard it and keep it faithful and coherent in any medium) but also does not include guidelines on how to execute marketing and communication campaigns, it can serve to provide guidance on uniforms, fleet of vehicles or app icons. It is in itself the book of rules so that your brand does not wander and get lost in poor execution.
A brand book codifies the overall visual identity of your company, brand, product or service. It is the rule book for an organization to stay united, aligned and coherent. At Branddesign, like many branding agencies in Madrid, we usually design and deliver it either as a PDF or in a printed brochure. It can be used as a guide over and over again by employees and suppliers of your organization in different sites and departments.
It can also include many other elements. From how corporate stationery should be executed, how the company’s fleet of vehicles can be labeled, or the uniforms to be worn by staff, or how the exterior of the premises should look, to even advertising, the buyer persona, the definition of the Brand Equity pyramid , what is the brand promise in general and what is the differentiation between its possible products and services, including the packaging strategy oriented to each tier (the colors to be used in the high or low range).
All of these elements are part of your overall visual identity as a brand. That identity must be carefully crafted to accurately communicate the purpose, values, ambitions, characteristics and promise of your brand. On many occasions, 2 books or corporate identity manual are prepared; one for Exterior use (with suppliers) and another for Interior use (only for staff) since it contains sensitive and extremely confidential information since it is a resource that exposes your company’s strategies.
A STRATEGIC SUPPORT THAT WILL BE A BRAND GUARDIAN
Just as every company needs a mission statement, every brand also needs a brand book. At Brandesign we design corporate identity manuals both in logo design projects that we are starting with our clients from scratch and for companies that already have their corporate identity defined but have never been able to capture it to align their organization. What makes us especially good is at listening and expressing, since this book is the result of many hours of work defining not only the strategic part of WHAT to say but also the technical part of HOW it should be seen.
At Brandesign Creative Agency we can help you capture your corporate identity in an attractive as well as useful way because we are aware that information requires design. How to distribute, prioritize and present is as important as the content to be read.
Choose very well the branding agency that will accompany you from the beginning, because you do not have 2 opportunities to create a good first impact.
Value the visual identity of your business because it is the visual way in which your clients or consumers value you. A brand image has to look professional, solvent, credible and also be different from the current market so as not to be just another business.
We would like to take care of your company’s most valuable asset: your brand.
In Brandesign treat the information you provide in order to provide the service you have requested on the web and make your billing or contracting. The data provided in brandesign.es will be kept as long as the business relationship is maintained or for the time necessary to comply with legal obligations and meet the possible responsibilities that may arise from the fulfillment of the purpose for which the data were collected. The data will not be transferred to third parties except in cases where there is a legal obligation. You have the right to obtain information about whether we at Brandesign are processing your personal data, so you can exercise your rights of access, rectification, deletion and portability of data and opposition and limitation to their treatment before Brandesign: Calle Lagasca, 95, 28006 Madrid, Spain or at the email address email@example.com, . Likewise, and especially if you consider that you have not obtained full satisfaction in the exercise of your rights, you may file a complaint with the national supervisory authority by contacting the Spanish Data Protection Agency, C/ Jorge Juan, 6 – 28001 Madrid, Spain.