USER INTERFACE DESIGN FOR VIVE ENERGY ERP
DESCRIPTION
In one of our most recent collaborations, we applied our user-centric methodologies to redesign the mobile app interface of a well-known sports fashion brand.
Their existing app had several usability issues that were negatively affecting the user experience and conversion rate. For example, the registration process was too long and complex, and navigation between sections was unclear.
We conducted qualitative interviews and usability tests with different user profiles to understand their needs, frustrations and behaviours in the app. This allowed us to identify several opportunities for improvement from a user perspective.
GRAPHIC INTERFACE PROJECT
We then designed several alternative solutions and iterated with users until we reached the optimal design. We simplified the registration process, improved the information architecture and created more intuitive movements between screens.
Since the launch of the new interface, we have seen significant improvements in key metrics. Registration abandonment rates dropped by 30% and sales conversion rates increased by more than 20%.
Users also value their experience more, with a 15% increase in app store ratings. This case demonstrates the huge impact that applying usability and user-centred design principles can have.
At Brandesign we are proud to have helped Vive Energía achieve excellent results with the solar calculator thanks to our user-centred methodology.
IS YOUR GRAPHICAL INTERFACE NOT INTUITIVE OR ATTRACTIVE?
If you want your applications to be really useful and intuitive for users, it is crucial to get advice from of an agency with solid experience in User-Centred Design.
At Brandesign we can guide you in the development of digital experiences that meet your business objectives with excellent usability and user satisfaction. Shall we get started?
Trabajé en P&G construyendo marcas globales con estrategias de branding para mercados regionales según cada consumidor. Complementé mi perfil 360º trabajando en agencias de medios para analizar las campañas después del click.
Siempre he estado con un lápiz en la mano, garabateando ideas para diseñar proyectos profesionales en el entorno de las artes digitales, el diseño gráfico, la animación y el 3D. Me encanta ver como paso a paso mis creaciones cobraran vida.
Versátil, resolutivo y productivo. A lo largo de mi trayectoria como periodista y especialista en marketing digital he realizado reportajes, artículos, entrevistas, publi reportajes creando contenidos para las marcas en redes sociales y portales.
Me gusta entender a fondo las necesidades del cliente y traducirlas en soluciones digitales, Internet cada día está creciendo en una diversidad de formatos y recursos digitales y siempre encontramos la solución IT a medida que se ajusta mejor a los usuarios.
Algunos me llaman diseñador, otros director de arte, incluso mi madre dice que soy artista y la verdad es que solo me gustan las etiquetas para diseñarlas.
Busco dar siempre una respuesta y una solución cada vez que recurren a mí, Atiendo las llamadas y el chat de Brandesign desde el servicio de atención al cliente.
