SOCIAL MEDIA DESIGN
PRODUCTION OF CREATIVITIES FOR BRANDED CONTENT IN SOCIAL MEDIA
In Spain there are 29 million people who connect daily to social networks, consuming an average of 5 to 6 hours on instagram, facebook, youtube, twitter and tiktok.
Hence the need for social media branding to respond to the large and continuous demand for content. After all, networks are fed by user traffic, and users have to be interested or attracted to something. Where does this leave brands? Well, in a slightly particular position: they must attract users by talking about themselves, that is, by creating Branded Content.
Branded Content
INTERACTIVITY
CREATIVITY
CREATIVE AND ORIGINAL CONTENT FAITHFUL TO YOUR BRAND AND RESULTS ORIENTED
WHY YOUR SOCIAL MEDIA CONTENT NEEDS CREATIVITY AND DESIGN?
Content is king. And, when you are a company, you have to make branded content. It serves several functions.
It explains who you are and what you do. It lets consumers know what they can expect from you. Now, the difficulty is to explain it in a way that can really generate some kind of interest among users.
It brings you traffic. Essential for people to be able to find you when surfing the Internet. It populates your networks and your page with something to give to users.
It helps you sell. If you give valuable content to users, they will have a slightly different image of you. And, in this way, they will be able to get in touch with you in another way. They will be more interested and, ultimately, increase the chances of making a sale.
It helps you gain trust. Every company in Spain needs to develop its CSR Corporate Social Responsibility and social networks are the ideal communication channel to be in continuous contact with the end consumer and communicate the achievements, events and actions with charitable and social purposes that the brand undertakes.
WHY DOES YOUR SOCIAL MEDIA CONTENT NEED DESIGN?
The main mistake is to mass-produce content absolutely for commercial purposes, period. You have to know how to select it. In the variety and in the creative approach lies the taste and the secret that will allow you to attract the attention of your customers. Instagram has become a channel to excite, to connect and to communicate. It is the ideal platform for creating stories and branded content.
Another key element is SEO positioning. Well-structured and well-crafted content will help you position your page and the products you sell on it appear among the top positions on Google for certain searches. Instagram currently offers the third most used search engine in Spain.
Another very important element is influence. Good content will help you position yourself in the market or in the sector you occupy as a reference brand that can be counted on, which, therefore, will also help you increase your sales.
ADVANTAGES OF BRANDED CONTENT FOR SOCIAL NETWORKS
As a creative agency we are experts in creating content for different types of brands. Mainly, we have the advantage of having a multidisciplinary team that can provide you with different formats or ways of communicating.
Infographics, articles, content for networks, photographs and others are just some of the main examples of what we can do. The strategy that gives continuity to everything will be to create a storytelling, a narrative in stages that can explain to people who you are and what you do.
In this way, they will empathize with you and it will be easier for you to achieve one of your main objectives: customer loyalty.
In conclusion, social media will always depend on your ability to offer good content. Branded content is the main strategy that brands can have, and we explain how to develop it. Contact us and start once and for all to attract your target audience and increase your sales.
Why
choose us?
We are a creative agency with extensive experience in the development of brand identities and a broad knowledge of digital strategies.
This allows us to understand social branding trends and apply them to graphic branding concepts that expand the brand experience. We seek the profitability of companies in the media where interaction and notoriety are becoming more demanding every day. Quality and creativity prevail over quantity.
We work on a daily basis with important consumer brands in the B2C sector with a focus on sales and brand awareness, as well as in the communication strategy of B2B SMEs.
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