Design of the SILICAT BEDDING BAG FOR CATS
APPROACH:
In 2019 our client PetSana, a family of products for the hygiene and care of pets, asked us to design the packaging design for several of their litter products.
These were several products made of various materials such as Silica or Bentonite, hence the need to design different packaging each with its own name and a distinct design (to create a differentiation based on the type of product) but at the same time create a design line for this product category as it was the first time they decided to produce this type of product.
Silicat is a cat litter based on a silica gel that is most suitable for cat litter boxes. This product is harmless for both your cat and the environment. On the other hand, it helps to neutralise unpleasant odours.
RETO:
For the development of the branding and design of branding and design of packaging. for the Silicat line, the Brandesign team took the following approach:
We wanted to convey the benefits of odor absorption and comfort for pets, so we used a soft sand color palette and elements evoking nature, such as stylized sand grains.
We designed some iconic shaped banners to highlight its properties: Hypoallergenic, Neutralizes odors, Maximum absorption, Antibacterial. To reinforce the value of the product.
We chose names that would establish a clear association between the product and its use: Sili(ce) Cat (for cats) and Clump(ing) Cat (litter).
To differentiate both presentations we tried to work with blue and pink for the Silicat and blue and gold for the ClumpCat, keeping the indigo blue as the brand’s main color.
As for the packaging, we wanted it to convey naturalness and cleanliness, looking for images of cats in rest mode (tranquility) but we talked to the manufacturing plant to insert a transparent window with a cat silhouette because we thought it was very important to expose the product inside to the buyer.
SILICAT
Silica gel most suitable for cat litter boxes. This product is harmless both for your cat and the environment. Silicat also helps to neutralise unpleasant odours. 3 sku’s or three references to design: of 3,8 Lts, 7,6Lts and 18Lts.
CLUMPCAT
Ultra White Natural Bentonite Binder. FORMAT: 5 Lts. For the cleanliness and hygiene of your cat.
Extraordinary 100% natural clumping agent High odour absorption 99% dust free Very long lasting
OUR SOLUTION:
In our study of product packaging design we realized that the printing of these bags was done in China using flexography, which led not only to many hours working in the timezone of this supplier, but in fighting with the printer who did not understand our technical guidelines, since in addition to refusing to make a flat design with flat inks, we fought with them to have photographs and an exposure window in the product for the buyer to see the contents inside and differentiate the silica or bentonite product. We like to offer the buyer of this product to be able to have a window to see the product inside.
After many hours of technical planning we were able to establish the printing guidelines and guidelines with this supplier in China while working on the design strategy with our client. To create an attractive design for their products.
IN THE PACKAGING DESIGN YOU CAN SEE THE FINAL RESULT
The packaging design is a product that stands out from the shelf, currently these products have been well received in the different stores of our client’s group and are also sold in large supermarkets such as Carrefour nationwide.
If you liked this success story we recommend you to see: Shambi a great brand for small pets.
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I worked in P&G building global brands with branding strategies for regional markets according to each consumer. I complemented my 360º profile working in media agencies to analyze campaigns after the click.
I’ve always been with a pencil in my hand, scribbling ideas to design professional projects in the environment of digital arts, graphic design, animation and 3D. I love to see how step by step my creations come to life.
Versatile, decisive and productive. Throughout my career as a journalist and digital marketing specialist, I have done reports, articles, interviews, public reports, creating content for brands on social networks and portals.
I like to thoroughly understand the client’s needs and translate them into digital solutions, the Internet is growing every day in a diversity of formats and digital resources and we always find the tailored IT solution that best suits the users.
Some call me a designer, others an art director, even my mother says I’m an artist and the truth is that I only like labels to design them.
I always try to give an answer and a solution every time you call me, I answer the calls and the Brandesign chat from the customer service.
