BRAND CORPORATE IDENTITY

Corporate identity design services

We want to accompany you in the birth of your brand from day 1: From the selection of the name for your brand, product or service to the design of the logo that it will look like in its first 4 to 5 years. Corporate identity is probably the first step in creating, defining and presenting a company. It will be the name, the face and the attitude of how you will present yourself to your clients, suppliers, investors, which is why it is so critical and important to do it with the right agency.

Is it coherent?

Is it innovative and relevant?

Does it identify you?

WE WANT TO DESIGN YOUR CORPORATE IDENTITY

To build a brand there are 3 key terms that you must take into account to differentiate them:

Brand : is the value of how people perceive your company, product or service.
Branding : are the strategies and actions you take to develop a specific brand image for your company, product or service.
Brand identity : are those tangible visual assets (or collection of elements) that together create a brand image.

To have a brand you need to create a corporate identity aligned with a branding strategy , or brand plan according to your positioning strategy.

Corporate identity: The visual aspect of brands

Corporate identity is all those assets associated with a brand in a visible and tangible way, that is, if we think about, for example, the Starbucks brand, all those images related to its logo, the icon of the double-tailed mermaid, probably come first. , the turquoise color, the sans-serif typography in black, continuing with the design and decoration of its cafes, from its wallpapers, its logo printed on napkins, coffee cups, sugar bags to the uniform of its employees: all this It is visual identity.

All this “visual packaging” creates an experience of identity, which belongs to them due to the constancy over time and in its positioning that that brand has with you. After creating this entire communication experience comes the brand image where other codes of conduct begin to form such as the way of serving you, the uniform, the music, the welcoming atmosphere, your name written with a marker in your coffee, even the Wi-Fi for that you can take the computer and hold a meeting: both corporate identity and brand image form Branding.

From Naming to the design of your logo

Branddesign, as a branding agency in Madrid , can accompany you and advise you from selecting the appropriate name for your product or company to the logo . We have been doing it for several years for all types of companies. We have designed the corporate identity from small eCommerce stores that needed to delight their remote buyers with visual details that can enrich the consumer experience ; also designing the icon for applications, to designing all the stationery, presentations and websites of multinational companies seeking to gain a foothold in the Spanish market.

Our experience is finding the appropriate and ideal image with your company positioning strategy. We not only seek to delight you as a client and give the exact measure of the image you want to project, but we also seek that image to be:

Contemporary. We do not design obsolete identities. We evaluate the sector and its current demand.
Current. Not only with the need you have now, we will seek to design an image that lasts over time.

Only. No, we do not leave it to chance that any website or bot will give you a totally random logo that anyone could have
Strategic. It is important that you like it, but it is more important that it is attractive to your consumers.

Identidad corporativa e imagen de marca infografia branding

MOST RECENT PROJECTS IN CORPORATE IDENTITY

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The Rebranding of the FERMAD social platform

FERMAD VIVE CONTIGO

From Storm to Clarity: The Atmosphere Brand Design

ATMOSPHERE

Corporate identity and naming for electric charging points

PLUGSPOT

Designing the identity of a school with a rock spirit

ROCKIN’ MAD

Definition of the branding strategy for a renewable energy company

VIVE ENERGÍA

Designing the User Interface for the Vive Energy Solar Calculator

En Brandesign nos enorgullecemos de haber ayudado a Vive Energía a alcanzar excelentes resultados con la calculadora solar gracias a nuestra metodología centrada en el usuario.

Packaging design for the pet’s care category

PETSANA

Branding and identity for Le Petit Palu Hotels

LE PETIT PALÜ

Creative Support for FlexiMovil’s marketing department

FLEXI MÓVIL

Conceptualization and design of online communication campaigns

UNIVERSIDAD EUROPEA

Design of a Strategic Corporate Identity Manual on sustainability

CANAL ISABEL II

Designing a new corporate identity for healthy restaurants

SALADIER

How to design a successful children’s fashion brand

VERY MERRY BERRY

Why
choose us?

diseño de etiquetas para envases y productos

We have many years designing corporate identities for companies, whether they are just starting out and need an identity and a strategy to make themselves known professionally or to help large organizations structure their existing brands.

We get involved in generating a real, functional and profitable strategy.

Lets Talk!

CORPORATE IDENTITY DESIGN SERVICES

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Brand audit

La auditoria tiene como objetivo la medición del Brand Equity de una marca en su mercado (valores, competidores, tendencias, grupo o grupos de tier) y que impactos positivos y negativos ha tenido sobre la marcha en los pasados años.

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Branding Strategy

La estrategia o plan de marca se hace tanto para marcas existentes como nuevas y se basa en los lineamientos de comunicación e innovación para el posicionamiento de un producto o servicio en un mercado.

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Naming and Nomenclature

Study, exploration and creation of names for corporate or commercial brands and their respective nomenclatures for the designation of names for the product family and/or consistency in the naming of its services.

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Logo Design

The logo is an essential aspect in the development of branding. We design logos, logos, isologos, isotypes from a technical and strategic point of view, always thinking about the universe of its different applications, positioning and / or refreshing.

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Packaging y Labeling

At Brandesign we like to “think of the forest every time we are asked for a tree” every packaging or label we design is thought to position a product within a specific segment, as well as to attract attention from the click or the shelf.

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Punto de Venta

Creamos piezas de comunicación dentro del punto de venta (FMOT) estratégicas tanto desde el punto de vista corporativa de la marca y acorde con las preferencias de tus clientes y de la tipología de Retail.

Do you have a challenge? We want to hear it!

At Branddesign we process the information that you provide us in order to provide you with the service that you have requested from us on the website and to carry out your billing or contracting. The data provided on brandesign.es will be kept as long as the commercial relationship is maintained or for the time necessary to comply with legal obligations and address possible responsibilities that may arise from compliance with the purpose for which the data was collected. The data will not be transferred to third parties except in cases where there is a legal obligation. You have the right to obtain information about whether at Branddesign we are processing your personal data, so you can exercise your rights of access, rectification, deletion and portability of data and opposition and limitation to its processing before Brandesign: Calle Lagasca, 95, 28006 Madrid , Spain or at the email address info@brandesign.agency, . Likewise, and especially if you consider that you have not obtained full satisfaction in the exercise of your rights, you may file a claim with the national control authority by contacting the Spanish Data Protection Agency, C/ Jorge Juan, 6 – 28001 for these purposes. Madrid.