Branding and design agency in madrid
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En Brandesign no existen brechas entre el Branding y el Diseño Gráfico, sabemos que sin creatividad las marcas dejan de emocionar, por eso diseñamos estrategias creativas de identidad para que tu marca conecte, emocione y perdure. We are Brand Equity Builders.
WHY CHOOSE US AS YOUR BRANDING AGENCY?
We help organizations and entrepreneurs create emerging brands, We are specialists in Branding, innovation and design, we build brand experiences that resonate with today’s culture and creatively connect with your audience; Designing brands not only for today’s market trends, but preparing them for tomorrow’s demands. We are a design studio, branding agency and digital marketing startup all in one. Learn more about us
GOOD BUSINESS
The visual value that a product or service has is the first impact of value that it would have in the eyes of the public, how they see and appreciate you visually establishes a direct line in the way they buy and value you. Incorporate Brandesign into your marketing, media or sales plan, we can help you position your product or service in a professional, correct way and keep you in the “top of mind” of your customers. Our experience extends from the strategic to the implementation of the pieces at the point of sale FMOT / SMOT, Recognize the technical advantages of each media and support, and convert ideas into effective commercial actions for your company, product, service or brand.
IN THIS AGENCY WE ACHIEVE GOALS!
I worked in P&G building global brands with branding strategies for regional markets according to each consumer. I complemented my 360º profile working in media agencies to analyze campaigns after the click.
I’ve always been with a pencil in my hand, scribbling ideas to design professional projects in the environment of digital arts, graphic design, animation and 3D. I love to see how step by step my creations come to life.
Versatile, decisive and productive. Throughout my career as a journalist and digital marketing specialist, I have done reports, articles, interviews, public reports, creating content for brands on social networks and portals.
I like to thoroughly understand the client’s needs and translate them into digital solutions, the Internet is growing every day in a diversity of formats and digital resources and we always find the tailored IT solution that best suits the users.
Some call me a designer, others an art director, even my mother says I’m an artist and the truth is that I only like labels to design them.
I always try to give an answer and a solution every time you call me, I answer the calls and the Brandesign chat from the customer service.
BRANDING, DESIGN AND CREATIVITY IDEAS
STARTING YOUR OWN BRAND? THESE IDEAS ON TRENDS IN BRANDING, GRAPHIC DESIGN AND DIGITAL STRATEGY CAN HELP YOU BOOST YOUR BRAND.
BRANDING IDENTIFIES YOU,
DESIGN SETS YOU APART.
A BRANDING AND DESIGN AGENCY WITH A PASSION FOR CREATIVITY
At Brandesign we are convinced that branding is the strategy to create a corporate identity and design is the creative resource that makes the difference. Design is not only about colors, it is the experience with which you are going to connect with your public, the way in which it will be appreciated and, in short, the rules of the game that will prevail in the how and when that communication will take place.
Branding is the creative process through which we elaborate the design that makes brands unique, a path that must be followed to reach the goal that involves studying, researching, understanding, adapting and developing a specific visual experience.
It is not a matter of projecting a logo and repeating it as many times as necessary until the image catches on, but of developing a creation strategy in which a series of qualities and values closely linked to the brand and by which it will be recognized by its public are achieved.
In the action plan that we put in place at Brandesign when building the brand identity of a company, we always seek, as it can not be otherwise, to highlight at all times the values that make the brand stand out, generate credibility and trust in it, strengthen the identity of its products or services and differentiate it from the competition.
To reach the final design that encompasses everything we have described above, it is necessary to use a methodology that makes the branding or creative process of building a brand is not only an isolated expression of art, but rather the result of a whole previous work of analysis. That is to say, the rational path that we must follow before transforming the visual identity of a brand into culture.
The methodology we use at Brandesign consists of analyzing the visual and expression codes of the main direct competitors of the brand we work with in order to know exactly the position we are starting from.
It also includes a study of the codes used to find out which ones can be useful and which ones should be discarded. But it is not enough to look at what we have in front of us, we must also look to the sides.
The branding strategy must also take into account the work done by brands in other sectors. It is important that we discover and adapt to our interests those practices of third parties that we consider useful for our project.
The next step is to carry out a diagnosis or audit of the elements that make up the brand we are working with to find out what works for us, what we need to improve, what we are going to change and why.
And once this analysis process has been carried out, Brandesign starts doing what we know best: creating brands.
We design brands that connect and connect brands with their consumers.
GOAL-ORIENTED METHODOLOGY
We like to understand the WHAT / WHO / WHERE / HOW and the success criteria of the project we undertake. We rely on the briefing and then contrast it with digital audits.
“Before designing the tree, we like to understand what the forest will look like,” an analogy we apply to keep an eye on the big picture that the brand will inhabit.
3. IMPLEMENT
We like to understand how a creativity will be applied, so we follow up from the sketch to the final technical implementation with the supports.