CREATIVE ACTIVITIES TO ENCOURAGE INTERACTION IN THE INSTAGRAM
Whenever a brand asks us to design a publication for your social network, we always start by thinking about 3 important axes to make it unique:
- Your target audience.
- Your brand.
- Your objective to communicate..
We always think about the target audience before presenting a creativity, because although we like to design for ourselves (because we are passionate about always doing things well and in a different way and we are self-enthusiastic about good ideas) we always set as a premise: will they like them? Making a publication aimed at them is always the first selection criterion for any idea. Users and followers of that brand should like it, they should enjoy it, find it useful or relevant to participate.
As a second selection criterion when generating content ideas for a brand on Instagram, after thinking about the target audience, it is necessary to think about the brand. Not only in the brand guidelines or guidelines of your brand manual. corporate identity,
but in its purposes, values, products and in its background, as each publication is accompanied by a story, which is often told in isolation in a single publication and others (which we see this trend is increasing) is to take advantage of telling mini-stories in series, usually in blocks of 3 due to the linear layout of the instagram feed or in series of 5 stories in a row.
Once we have analysed the technical parameters of the brand execution: fonts, colours, verbal identity, brand equity, etc., we proceed to brainstorming for the next phase.
Como en la vida, todo empieza con un buen plan.
These creatives that we share below are some samples that some clients have allowed us to publish as a portfolio of our work. If you are looking for a creative agency that will help you not only to grow in social networks, but also to dynamise your content, do not hesitate to contact us contactar a Brandesign at any time.
As a last step before creating any branded content on social networks, establish a planning to define goals. Questions such as: What is the objective to communicate? What is the desired response the client is looking for? How are we going to measure success? What is the audience going to expect? What is it that really matters to them or what would they like?
Although there are no recipes for social engagement, a simple way to get your audience involved is to address current issues and trends that happen to them, concern them or entertain them.
From showing solidarity with examples of CSR, to competitions rewarding the best reactions with products or incentives, to simply connecting through creativity, wit, humour, solidarity, empathy or company culture.
Los mejores formatos para Gamificación en redes sociales:
- Contests and sweepstakes: run a contest or sweepstakes where users have to do something (like tag friends, share a post, etc.) to enter for a chance to win an attractive prize.
- Q&A: ask a question or poll in an Instagram post or story and encourage users to respond in the comments.
- Challenges: create a challenge where users must complete a task or perform a specific action (such as dancing a dance step or taking a photo in a certain location) and tag friends to participate as well.
- Games: create interactive games on Instagram stories, such as riddles, puzzles or trivia.
- InstaLive: conduct a live broadcast on Instagram and respond in real time to users’ questions and comments.
- Collaborative stories: collaborate with other influencers or brands to create stories in which users can participate and win prizes.
- Social trivia: create a trivia game where users can compete against each other and win prizes.
- Polls and polls: create polls or polls in which users can express their opinions and see the results in real time.
- Live Q&A: conduct a live Q&A session where users can ask questions in real time and get immediate answers.
We leave you in this other article more ideas of games to gamify your instagram account and increase the interaction with your followers. >
Game ideas to gamify your instagram:
Game |
Description |
Game type |
Target |
Interaction |
|---|---|---|---|---|
| #Challenge | A challenge where users create posts with a specific hashtag and share it with their followers. It can be based on a specific topic or product. | Reto | Encouraging audience participation and engagement around a specific topic or product. | Creation of posts with the hashtag, dissemination of the challenge with friends. |
| Trivias | Question and answer games related to a specific topic. Users can participate in the comments or through polls on Instagram Stories. | Quiz game | Assess the audience’s knowledge of a specific topic. | Participation in comments or polls on Instagram Stories. |
| Puzzles | Images divided into several pieces that users must arrange in order to complete the image. | Ordering game | Encourage audience interaction and engagement. | Share the publication with friends, participate in the comments. |
| Word games | Challenges that require users to find hidden words or formulate words from a series of letters. | Word Search Game | Encourage audience interaction and engagement. | Share the publication with friends, participate in the comments. |
| Riddles | Challenges that require users to guess a correct answer to a question or clue. | Guessing game | Encourage audience interaction and engagement. | Share the publication with friends, participate in the comments. |
| Memory games | Challenges that require users to remember a specific sequence of images or colours. | Memory game | Encourage audience interaction and engagement. | Share the post with friends, participate in the comments. |
| sortos | Contests in which users enter to win a prize. They may require following an account, tagging friends, sharing posts or completing a specific task. | Competition | Encourage audience participation and engagement. | Participation in the competition according to the established rules. |
NEED HELP GAMIFYING YOUR CONTENT?
We can drive engagement for your brand. Interacting with your followers is something you need to do. We are looking to influence content, we are looking for a direct response, a share with a friend, a @mention or a simple ‘like’. Your brand is important and social media is the perfect channel where creativity has its space to create impact. Contact us and we can offer you from digital strategy to the production and implementation of your content.
Trabajé en P&G construyendo marcas globales con estrategias de branding para mercados regionales según cada consumidor. Complementé mi perfil 360º trabajando en agencias de medios para analizar las campañas después del click.
Siempre he estado con un lápiz en la mano, garabateando ideas para diseñar proyectos profesionales en el entorno de las artes digitales, el diseño gráfico, la animación y el 3D. Me encanta ver como paso a paso mis creaciones cobraran vida.
Versátil, resolutivo y productivo. A lo largo de mi trayectoria como periodista y especialista en marketing digital he realizado reportajes, artículos, entrevistas, publi reportajes creando contenidos para las marcas en redes sociales y portales.
Me gusta entender a fondo las necesidades del cliente y traducirlas en soluciones digitales, Internet cada día está creciendo en una diversidad de formatos y recursos digitales y siempre encontramos la solución IT a medida que se ajusta mejor a los usuarios.
Algunos me llaman diseñador, otros director de arte, incluso mi madre dice que soy artista y la verdad es que solo me gustan las etiquetas para diseñarlas.
Busco dar siempre una respuesta y una solución cada vez que recurren a mí, Atiendo las llamadas y el chat de Brandesign desde el servicio de atención al cliente.
