EDITORIAL GRAPHIC DESIGN
PROFESSIONAL EDITORIAL DESIGN SERVICES
Editorial design is the basis for the success of any type of publication. Information needs design, from a technical manual that needs infographics to make its instructions more visual and easy, to a product catalog that needs to be attractive to sell in your retails.
Below, we describe its usefulness based on three fundamental questions on which its undoubted usefulness is based.
HOW DO THEY READ YOU?
Information needs Design
WHY DOES YOUR CONTENT NEED EDITORIAL DESIGN?
You only have to visualize a situation to answer this question:
Imagine you have a store and different salespeople come to sell you their products and you don’t have time to attend to them. Which product catalog will you like the most? Which type of cover offers a better design? Obviously you will choose the one whose design is different, knowing that the products and prices are the same. If you like it, you know that its design will sell more to your customers.
The first image you have of any brand is always the best possible business card. The same happens when you have to use a catalog or when you receive a brochure. A good editorial design is one that allows the customer to discover, in seconds, what you want to achieve.
WE ARE YOUR EDITORIAL DESIGN AGENCY IN MADRID
Editorial Design and Layout
Each type of publication has a purpose, a fashion magazine differs a lot from a toy catalog and, in turn, is far from a technical manual for franchisees, or a florilegium for a literary work.
When we design, we pay a lot of attention to HOW, WHERE and WHO reads us in order to design for them, so that the content is attractive, useful and they enjoy the stories told and illustrated.
It seems obvious that designing a brochure or several catalogs is not the same as designing a series of training ebooks. Depending on the final format, it is necessary to change the layout, to prepare the final artwork and to adapt as much as possible to the requirements of the product’s potential reader. Choosing the best format always makes it easier to meet the expected objectives.
Segmentation has become a perfect marketing tool. Before designing a publication, we must know who is going to read it and why. Not surprisingly, the same book can become a totally different one if it is for adult or young students.
In the first case, we will go for more sober colors and a more serious design. In the second, verticality and the inclusion of more images. Adaptability must always be total in order to achieve success.
We understand that the important thing is the information you want to convey, but in options such as white papers, among others, we cannot limit ourselves to filling each page with content. Infographics, photographs, graphics and other resources make it easier to consult the information in seconds.
For example, designing a catalog of cat toys to be included on the website of an online store is not the same as printing a physical catalog on lighting fixtures for municipalities. Distinguishing between B2C and B2B marketing is essential for each job to be just what the customer needs.
We can conclude that editorial design is that guest of stone that is present in every format and that ends up turning it into an attractive product that meets both the conditions of the company that commissioned it and what the potential customer is looking for. The union of both factors is still the best option to achieve a splendid result that helps any professional to achieve the loyalty of each client.
some FORMATS:
- Magazines, magazines, Press
- Literature books, Florilegios
- Commercial Catalogs
- eBooks
- White Papers
- Corporate Identity Manuals
- Franchisee Manual
- Presentation Dossiers
- Company brochures
- Product catalogs
- Magazine layout
- Design and writing of advertorials
- Advertising brochures
- Corporate brochures
- Operation manuals
- Flyers, diptychs, triptychs, etc.
Why
choose us?
In Brandesign treat the information you provide in order to provide the service you have requested on the web and make your billing or contracting. The data provided in brandesign.es will be kept as long as the business relationship is maintained or for the time necessary to comply with legal obligations and meet the possible responsibilities that may arise from the fulfillment of the purpose for which the data were collected. The data will not be transferred to third parties except in cases where there is a legal obligation. You have the right to obtain information about whether we at Brandesign are processing your personal data, so you can exercise your rights of access, rectification, deletion and portability of data and opposition and limitation to their treatment before Brandesign: Calle Lagasca, 95, 28006 Madrid, Spain or at the email address info@brandesign.agency, . Likewise, and especially if you consider that you have not obtained full satisfaction in the exercise of your rights, you may file a complaint with the national supervisory authority by contacting the Spanish Data Protection Agency, C/ Jorge Juan, 6 – 28001 Madrid, Spain.
