ONLINE CREATIVITY
PRODUCTION OF CREATIVE AND DISPLAY CAMPAIGNS
In Brandesign Creative Agency we have many years producing creatives for display campaigns or banners for SEM campaigns.
We work for media agencies, communication agencies and with the advertiser as the final client to understand very well THE DESIRED RESULT because behind every banner we design or produce there is a purpose and an objective oriented to the result that the campaign wants to achieve.
IN WHAT MEDIUM?
WHO IS YOUR TARGET?
CPM, CPC, CPA OR CPL?
OPTIMIZE AND CONVERT?
WE PRODUCE CREATIVITIES FOR YOUR DIGITAL CAMPAIGNS
SEM SEARCH ENGINE MARKETING
We produce, animate and create creativities for your paid search engine marketing campaigns, whether it is the creation of static banners, animated gifs or rich media displays with audiovisual or interactive elements for your brand awareness or for the lead generation objectives that you have set in your media plan.
SMM SOCIAL MEDIA MARKETING
We produce, animate and create content for your paid social media campaigns, be it content creation, storytelling development, or the editing or elaboration of small motion graphics videos for your paid campaigns or promoted posts on instagram, Facebook or TikTok.
- Understanding the media plan and media ad specs
- Copy and CTA proposals
- Creative line design and storyboards
- Production of static, animated or Richmedia banners
- Understanding of branding guidelines
- Design or format proposals
- Static or animated content
- Reels, Stories, Carousels, etc.
CONCEPTUALIZATION AND IMPLEMENTATION:
- We develop the creative copy.
- We analyze WHO / WHEN / WHERE / WHAT
- We develop, design and produce ideas or creative line.
- We create infographics, graphics, photographs
- Study of the CTA or call to action
- Implementation of ClickTag / URL Tracking
- HTML5 and Animated Gif Animation
- RichMedia and Expandable Creativity Development
- Creas Production for Testing A / B / C and Optimization
OBJECTIVES TO BE ACHIEVED:
- Notoriiedad de marca / Brand Awareness
- Visibility / High visibility
- Lead generation / Lead generation
- Registros / Leads
- Direct Response / Respuesta Directa
- Sale eCommerce / Sales
- Event Registration / Event Information
- Optimization / Lead Performance
- Traffic / Web Traffic
- App Downloads / App & eBooks Downloads
TECHNICAL ASPECTS:
Our creativities are 100% aligned with your branding / brand guidelines, campaign objectives and media plan. We analyze the Ads Specs (or technical specifications that each banner must comply with according to the media technology), we look for the technical validation of the support, we implement the magic pixel or clicktag for measurement, tracking and monitoring, we optimize them to achieve the best ratio: File size, Duration and loops, Design, Content, Coherence with other offline campaigns. A/B test of CTA’s.
FORMATOS:
Robapáginas / Square / Layer, Skyscrappers / Rascacielos, Megabanner, Superbanner, Intersticiales / Intrasticiales / Interstitial / Layer, Messenger, Newsfeed, Mobile Newsfeed, Hero / Brand Day, MasterBox, Minibanner, Reminder, Billboard / Filmstrip / Portrait, Pre-Roll / Pop-up / Pop-Under, Advertorial, Sliders, Sidekick, Pushdown, Catfish, Video PreRoll y muchos más…
PORTFOLIO OF CREATIVES:
Obviously for technical reasons we can’t place creativities made specifically for an Ad Media Server on our page made in WordPress. This page does not have the capacity to insert this kind of pieces, instead (because we know you want to see beautiful things) we leave you some static creatives made for some clients directly. Another restriction is that we work for many media agencies and lead performance that due to respect, NDA and confidentiality issues we can’t publish them. So you will have to take our word for it when we tell you that we have years of experience in this.
Why
choose us?
We have more than 10 years of experience working with media agencies, telemarketing agencies and lead performance agencies. We not only take into consideration the technical aspects (file size, creative specifications, media, platform, attractive animation) but we also like to make sure the banners are implemented correctly in the media and analyze with the client the success metrics they have had, and then optimize the campaigns by changing the call to action, the color of a button or the copy to see how it converts better.
Yes, we’re really nerds.
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