INFOGRAPHIC DESIGN
PROFESSIONAL INFOGRAPHICS GRAPHIC DESIGN
At Brandesign we are specialists in taking advantage of the strengths of the businesses that trust us and presenting them to potential consumers in a creative, graphic and innovative way. In this way, we reinforce the communication between the company and the general public and develop a recognizable visual strategy. Our goal with the professional service of graphic design of infographics is to seek to capture blocks of information that at first glance may look complex to read and translate it into a simple and schematic graphic solution for a better understanding of the information.
WHAT IS THE INFO?
IS IT PRACTICAL, VISUAL AND EXPLANATORY?
WHERE AND WHO WILL READ IT?
INFORMATION NEEDS DESIGN
A good infographic offers value to readers in two ways. The first is that they are very visual and present content in a different way at a glance. A detailed infographic with a well-crafted color scheme can take relatively complicated information and make it understandable and interesting. When we at Brandesign Creative Agency are asked to design infographics, the first thing we do is outline a storyboard to help us plan the main message from the beginning.
We usually stay very involved in the ideation process, as well as in the design, illustration and execution stages. The second added value for readers is that many content creators choose to make their work easy to understand and share, since many times they ask us for understandable infographics for presentations or bids for tenders where companies usually capture all their work methodology and need an infographic scheme of their processes as a summary so that readers can understand the micro and macro of all the information they are going to read.
On other occasions we are asked for infographics to share on social networks and here the goal, rather than seeking the understanding of a process is to make it visually appealing to connect with their own audiences.
Our infographic design process doesn’t stop when we complete the illustrations, we actually engage in understanding (and sometimes auditing) the process.
INFORMATION NEEDS DESIGN
If used well and not abused, including an infographic or graphic scheme in a marketing campaign can be a very powerful tool. Getting links, gaining more brand exposure and building authority to then earn more money is a good reason to make information more readable and palatable.
1. They make your content more attractive.
Infographics are more eye-catching than text, as they tend to combine images, colors and content that naturally catches the eye.
2. Gain attention.
Since most people have shorter and shorter attention spans, people tend to “scan” the material rather than read the text. Infographics help us pay attention to content for longer.
3. Incentivize purchases.
Infographics are very popular in social media. For example, an infographic published on a blog usually provides an embed code that you can track to measure its diffusion. They are also easily shared on social networks and are more likely to go viral compared to plain text.
4. Improve SEO.
A well-designed and aesthetically pleasing infographic helps strengthen your website’s SEO and Page Rank. Infographics attract people to your website, as they are more likely to “share” and “click” on it.
5. They take advantage of the space.
A picture is worth a thousand words. By using infographics, your presentation can save space, especially for billboards, while greatly increasing the comprehension of information through the use of outlines and summary infographics.
6. They increase INTEREST.
They are a creative and engaging resource that can generate a unique connection with visitors to your site or powerpoint presentation that you need to summarize and not bore.
Why
choose us?
If you are looking for a graphic design studio that excels in infographic design or a team of creative illustrators that can help you in the process, you can rely on Brandesign.
We have the knowledge and experience to create excellent professional infographics that represent your brand and/or optimize your presentation. We have won bids to make the sustainability infographics for Salud Madrid for the Hospital Universitario de La Paz, as well as having worked for Canal Isabel II for their communications and presentations.
We offer white label services for other agencies.
We provide quality designs and our prices are competitive. We are not fans of the concept of bargaining, but we can align ourselves based on any type of budget you have adding complexity or simplicity to the job.
In Brandesign treat the information you provide in order to provide the service you have requested on the web and make your billing or contracting. The data provided in brandesign.es will be kept as long as the business relationship is maintained or for the time necessary to comply with legal obligations and meet the possible responsibilities that may arise from the fulfillment of the purpose for which the data were collected. The data will not be transferred to third parties except in cases where there is a legal obligation. You have the right to obtain information about whether we at Brandesign are processing your personal data, so you can exercise your rights of access, rectification, deletion and portability of data and opposition and limitation to their treatment before Brandesign: Calle Lagasca, 95, 28006 Madrid, Spain or at the email address info@brandesign.agency, . Likewise, and especially if you consider that you have not obtained full satisfaction in the exercise of your rights, you may file a complaint with the national supervisory authority by contacting the Spanish Data Protection Agency, C/ Jorge Juan, 6 – 28001 Madrid, Spain.
