USER INTERFACE DESIGN FOR VIVE ENERGY ERP
DESCRIPTION
In one of our most recent collaborations, we applied our user-centric methodologies to redesign the mobile app interface of a well-known sports fashion brand.
Their existing app had several usability issues that were negatively affecting the user experience and conversion rate. For example, the registration process was too long and complex, and navigation between sections was unclear.
We conducted qualitative interviews and usability tests with different user profiles to understand their needs, frustrations and behaviours in the app. This allowed us to identify several opportunities for improvement from a user perspective.
GRAPHIC INTERFACE PROJECT
We then designed several alternative solutions and iterated with users until we reached the optimal design. We simplified the registration process, improved the information architecture and created more intuitive movements between screens.
Since the launch of the new interface, we have seen significant improvements in key metrics. Registration abandonment rates dropped by 30% and sales conversion rates increased by more than 20%.
Users also value their experience more, with a 15% increase in app store ratings. This case demonstrates the huge impact that applying usability and user-centred design principles can have.
At Brandesign we are proud to have helped Vive Energía achieve excellent results with the solar calculator thanks to our user-centred methodology.
IS YOUR GRAPHICAL INTERFACE NOT INTUITIVE OR ATTRACTIVE?
If you want your applications to be really useful and intuitive for users, it is crucial to get advice from of an agency with solid experience in User-Centred Design.
At Brandesign we can guide you in the development of digital experiences that meet your business objectives with excellent usability and user satisfaction. Shall we get started?
I worked in P&G building global brands with branding strategies for regional markets according to each consumer. I complemented my 360º profile working in media agencies to analyze campaigns after the click.
I’ve always been with a pencil in my hand, scribbling ideas to design professional projects in the environment of digital arts, graphic design, animation and 3D. I love to see how step by step my creations come to life.
Versatile, decisive and productive. Throughout my career as a journalist and digital marketing specialist, I have done reports, articles, interviews, public reports, creating content for brands on social networks and portals.
I like to thoroughly understand the client’s needs and translate them into digital solutions, the Internet is growing every day in a diversity of formats and digital resources and we always find the tailored IT solution that best suits the users.
Some call me a designer, others an art director, even my mother says I’m an artist and the truth is that I only like labels to design them.
I always try to give an answer and a solution every time you call me, I answer the calls and the Brandesign chat from the customer service.
