The good value of a packaging design brandesign branding agency

The value of good packaging

The value of good packaging

Differentiating from competition is essential for a brand to be profitable and more attractive to our audience. From the moment our customers decide whether to buy our product, until the moment they take it home, the impression that our product causes will influence them. That’s why is necessary to give packaging the importance it deserves, since it is the first contact that our customers have with our product.


Packaging can help us to increase sales

Packaging is the traditional “boxing or wrapping” of our product. Any product can be wrapped in cartons, paper, plastic … It’s important because it’s the first thing our customers see, and of course, if it is an original packaging, it will attract more attention than a simple carton. What does this mean?

A marketing strategy is not limited to an advertising campaign or a catchy slogan. This means that even the smallest detail can become a marketing tool for your company. That’s why packaging is part of a marketing strategy, an element that shouldn’t go unnoticed.

It is not only important for those products sold in stores, but for those that are acquired by electronic commerce as well. The packaging is the presentation that we give to our product, so if it is not attractive or is neglected, our customers may prefer the product from our competition. Therefore, good packaging can directly affect the sales of our company.

While building your brand or branding, it is very important to highlight your design and what you want to transmit with it. That is why packaging is part of our brand image, as it transmits feelings to our customers. In addition, making the packaging of our product attractive can play in our favor, as it will make consumers remember our brand more easily.

Packaging innovation is not limited to one type of market; any type of business can surprise its customers with an original packaging. From phone companies to pre-packaged food businesses can differentiate themselves from the competition with this strategy. If we deal with an original idea or a striking graphic image instead of including advertising or traditional packaging, we can make our consumers to talk about us.

It may have happened to all of us at least once, being in front of two products that have the same function,  and opting for the one with the most colorful or attractive packaging. For example, if we want to buy cocoa cream and among the options we have, one of the brands offers us a glass container painted with colors we like, we probably take it home and give preference to that brand over the other.


Packaging and ‘online’ market.

Many of our customers are looking for a good product in their online purchases in addition to an elaborate packaging that can even be customized depending on the customer. If we make the packaging please our consumers, they may even share it through their social networks, spread our brand and repeat their purchase.

Unboxing is the moment when our client unpacks our product and spreads it through social networks. This trend is becoming more and more frequent in all kind of products. If the packaging is attractive, the customer will probably take a few minutes to talk about it, adding an additional value to our product.

Therefore, a good packaging, besides protecting the product, differentiates it from other brands and talks about it. The consumer will be able to differentiate our product just by seeing its packaging. And of course, it attracts customers and sells the product.



Which packaging brand or which product label makes the most of your day to day?

In Brandesign we design labels, containers, boxes, cases and packaging with a creative sense, with technical knowledge and with Branding values ​​to make you stand out from the first moment: there, in the shelf at the point of sale (retail) or from the Web.

Contact us today

We share with you our latest packaging work … until the next entry!


© Zaina Aceite Puro de Argán: Diseño de Etiquetas “Labeling” by Brandesign 2016

© Wow Network Marketing, Seven Sweeps Packaging para cepillo by Brandesign 2017

ANIMATION FOR THE INTERNET: Past, Present and Future

Past, Present and Future of Internet Animation.

The online marketing history cannot be written if we omit the phenomenon that we could denominate as “animations for internet” we referring to animations created on concrete formats and with specific characteristics, habitually used in different banners formats.

Since the “ancestral” Animated GIF of 1990 years. to the formats of rich media or HTML5current JS, a history about technical and creative evolution has been written which has the Shockwave flash format (or drily flash) as protagonist, hero and villain at the same time .

FLASH: The present, the future and soon… The past?

The Flash Animations has been, and continue being, most popular format to animate display campaigns. Flash offers low-weight animations accepted by the majority of “ADSERVERS”. The pieces are visualized on Flash player, (the plugin which resides in the user equip) that render vector animations or with Bitmap elements to which they can schedule events and interactivity, offering multiple possibilities to catch the user’s attention and improve the ROI in a campaign. Nowadays, no other format offers this level of interactivity incorporated on animations for internet.

Flash also offers a solution of “Video for Internet”: the format FLV (or flash video), that, although many of you think not to know, will be more familiar if is mentioned that a service that popular like YouTube hadn’t be burned and develop without the usage of this format. (Though currently it is no longer used). Flash video is used in an extensive way in pieces of online advertisement rich media, sometimes combined in a sophisticated way with flash animations or interactive graphics, what multiplies the creative possibilities focused on the attention or the user interaction.

But, although the SWF format (SHOCKWAVE FLASH) remains nowadays an accepted standard in almost all specifications for Banners Display, the evident hegemony of the mobile devices is a conviction which determines that sooner than later it won’t be a valid format for Banners. Due it is no compatible with the IOS system, and on android, Adobe has stopped its support as the result of the poor experience that it offers.



JavaScript .js + HTML5: The Future?

The mobile devices aren’t the future nor much less, they are the present, even so, the online marketing’s world walks a steep behind of technology and still, (whether we except the concrete cases which rich media pieces are used), refolded in static formats or animated GIF for these devices, with the ROI loss that this entails.

The relatively newfangled JAVASCRIPT animations inserted on a tag canvas of HTML5, (also called “HTML animations”) postulates as the most promising short-term, . Let’s see three (03) points that make her an almost-perfect candidate:

They are compatible with almost any mobile device.
They offer a creative flexibility on the animations very similar to what flash offers (although it does not reach to be that complete).

Just like Flash, it’s possible to combine the animations with interactive elements.

Let’s add a fourth point which isn’t trivial: this type of animations does not require a Plug-in owner to run, just like FLASH with FLASH PLAYER. This means that animations always could, at least, technically, to have a bigger potential audience than a FLASH animation.

Authoring Js – HTML5 animations

The javascript-HTML5 animations can be created from ADOBE GLASH. Already in the CS6 Flash version offered the possibility to export animation to that format, however, with some technical limitations yet, that could affect the creativity and efficacy of the resulting piece.

FLASH CC and FLASH CC 2014 already offer integration with results truly professionals.

Adobe Edge animate is a tool from the creative suite cloud created specifically to animate through JAVASCRIPT-HTLML5. The Difference with FLASH: in the creative camp offers less possibilities, but in the technical camp integrates the responsibility , something that working with FLASH, should be done “by hand” (it means that adding CSS code to HTML which converts the animation into responsive).

My next campaign… should be produced with JS-HTML5?

R= It depends. The problem, just like has been marked, even most of adservers limit this type of animations, so these cases we will should keep using Flash.

If the campaign is going to be showed on specific webs (embedding the piece directly on the web), or using affiliated networks that allow it, we will be able to use this format. In campaigns where we seek to aim toward a target user of mobile devices we could — check in all their glory the added value which offers this format.

Animations on an own web.

If our purpose is to include a piece of animation in an owned web, no doubt this would be the smartest election, taking into account , not only a compatible animation with any device, but it will be so responsive as our own web, amen to a complete integration with the HTML from the site.


The animations for internet can, already nowadays, gain so much technical ground using extensively JS and html5. The handicap in the world of the banner display keeps being the limitations imposed by adservers, but this will change sooner than it appears and, who before embrace this format of the present and future and positioning themselves in this technology will enjoy the advantage over their competitors when this way to animate, is a global “trend” and ends up becoming a standard. On Brandesign We can help you achieve your goals regardless of the modality of your online campaign.