Artificial intelligence as a marketing and sales tool

in digital-strategies / Marketing by Brandesign 20 February, 201924 April, 2019 0 comments

Artificial intelligence as a marketing and sales tool

In marketing, increasingly innovative techniques are used with the aim of offering more personalized advertisements every time.

Companies try to know more exactly what kind of customer they have to know how to create a need for them to purchase their products. Logically, the same strategies will not be used to attract one type of client than another.

According to an analysis by McKinsey, many jobs consist of tasks that can be automated. For example, workers engaged in financial activities spend 43% of their time doing tasks that can be automated. If these activities were automated the company would achieve greater agility in the procedures and therefore a greater number of benefits.

There is concern that artificial intelligence will end up with many jobs but in reality what it will do is introduce changes in the way of working of employees. Workers who are dedicated to sales should make greater use of their analytical skills so that people who are not yet customers become them. The computer programs that imitate human behavior, known as bots, will be in charge of having a first deal with the client.

One of the most effective techniques of artificial intelligence is to ensure that there is greater segmentation and in this way each person is possessing the information they need at all times. If for example in the chats of the websites that offer articles we are able to derive the client to the department that needs we will be saving time and money.

We also have to take into account the people who subscribe to our website and offer us their data. Each time a person subscribes, a lead is generated and consists of a first approach to a sale. On our website we can set up chats to capture leads and it would also be useful to offer the person who subscribes something in return, such as an e-book or a free subscription to a specific service. This will provide you with value.

Another advantage of artificial intelligence in marketing is that it is able to detect if when a user visits our website at that moment has an interaction with another human. At that time there are high chances that you can become a customer and therefore a person dedicated to sales will inform the person through the web of what you need. The system will notify us of the great probability that a sale will take place.

We can not miss all the opportunities that artificial intelligence offers us since they will translate into benefits for our business.

The value of good packaging

in packaging by Brandesign 30 August, 201730 August, 2017 0 comments

The value of good packaging

Differentiating from competition is essential for a brand to be profitable and more attractive to our audience. From the moment our customers decide whether to buy our product, until the moment they take it home, the impression that our product causes will influence them. That’s why is necessary to give packaging the importance it deserves, since it is the first contact that our customers have with our product.

Packaging can help us to increase sales

Packaging is the traditional “boxing or wrapping” of our product. Any product can be wrapped in cartons, paper, plastic … It’s important because it’s the first thing our customers see, and of course, if it is an original packaging, it will attract more attention than a simple carton. What does this mean?

A marketing strategy is not limited to an advertising campaign or a catchy slogan. This means that even the smallest detail can become a marketing tool for your company. That’s why packaging is part of a marketing strategy, an element that shouldn’t go unnoticed.

It is not only important for those products sold in stores, but for those that are acquired by electronic commerce as well. The packaging is the presentation that we give to our product, so if it is not attractive or is neglected, our customers may prefer the product from our competition. Therefore, good packaging can directly affect the sales of our company.

While building your brand or branding, it is very important to highlight your design and what you want to transmit with it. That is why packaging is part of our brand image, as it transmits feelings to our customers. In addition, making the packaging of our product attractive can play in our favor, as it will make consumers remember our brand more easily.

Packaging innovation is not limited to one type of market; any type of business can surprise its customers with an original packaging. From phone companies to pre-packaged food businesses can differentiate themselves from the competition with this strategy. If we deal with an original idea or a striking graphic image instead of including advertising or traditional packaging, we can make our consumers to talk about us.

It may have happened to all of us at least once, being in front of two products that have the same function, and opting for the one with the most colorful or attractive packaging. For example, if we want to buy cocoa cream and among the options we have, one of the brands offers us a glass container painted with colors we like, we probably take it home and give preference to that brand over the other.

Packaging and ‘online’ market.

Many of our customers are looking for a good product in their online purchases in addition to an elaborate packaging that can even be customized depending on the customer. If we make the packaging please our consumers, they may even share it through their social networks, spread our brand and repeat their purchase.

Unboxing is the moment when our client unpacks our product and spreads it through social networks. This trend is becoming more and more frequent in all kind of products. If the packaging is attractive, the customer will probably take a few minutes to talk about it, adding an additional value to our product.

Therefore, a good packaging, besides protecting the product, differentiates it from other brands and talks about it. The consumer will be able to differentiate our product just by seeing its packaging. And of course, it attracts customers and sells the product.

Question:

Which packaging brand or which product label makes the most of your day to day?

In Brandesign we design labels, containers, boxes, cases and packaging with a creative sense, with technical knowledge and with Branding values to make you stand out from the first moment: there, in the shelf at the point of sale (retail) or from the Web.

We share with you our latest packaging work … until the next entry!