Social networks are profitable for brands

Yes! Social media is profitable for brands

We dismantle the myth: The data bear this out.
Brands earn money with Social Media.

Sometimes, the company’s social networks have more visits than their own corporate websites. And the best of it is that they are free tools from which it can be practiced a marketing that is also free. However, even today there are reticent companies in the use of these networks and doubt about their effectiveness. These examples take apart this (absurd) idea. Social networks are profitable for companies: success stories.

The benefits that social networks can provide to companies are infinite. And besides, they are proven. Benefits such as an improved brand image on the internet, proximity to user, greater interactivity with customers, direct marketing without intermediaries, to present products and services of a company in a better way and with more efficacy… and as a final result, increased profits. Social networks are profitable for companies. And here are some success stories that prove this.

Wispa®, was a famous chocolate bar from the Cadbury Brand.

One day, in an update about past company products, customers asked for this candy bar to be back. And the company listened. They put on sale a consignment of 40 million new chocolate bars that were sold in an 18 months period. This is a good example that helps to know how important it is listening to the customers, and social networks are the means where they spend most of their useful time.

Casos de éxito de como el social media es rentable para las marcas y sus empresas Cadbury's Wispa en Facebook

Another success story which shows that social networks are profitable for companies is found in those who have based their success in their only presence on social networks such as Facebook or Twitter. It means that with no physical store, they only can take advantage of social networks to sell their products. Foiled Cupcakes  brand has such a good product that their wonderful pictures make that 97% of its sales stem from social networks

La reputación online es crucial para los pequeños negocios

14 million plays had the demonstration videos of the Blendtec kitchen’s robots. Thanks to Youtube and Twitter they became so famous that their billing experienced a spectacular 700% increase. Originality was the key here.
And another example that demonstrates that social networks are profitable for companies is found in those who choose to apply a special offer one particular day a week. The Joi de Vivre hotel chain increased room bookings in a special offer on Tuesdays which brought 1.000 new customers they didn’t have before.

Como las redes sociales pueden hacerle ganar dinero

Couponing is another online marketing technique on social networks. An example of its success is found in the Steaz brand, dedicated to organic tea. They even sold 250,000 coupons through social networks only.

Or Toblerone, the famous chocolate brand, invented a special day, the National Thank You Day, to increase their sales in the Philippines. And look if they did it, because that day their sales increased by 132%.

Las marcas rentabilizan sus esfuerzos en social media

And you still believe that social networks cannot help you get more benefits for your company? At Brandesign we plan digital strategies to make your efforts profitable on social networks with creativity and assertiveness.

Ask us how we can make you earn with social networks.

How to optimize your events on internet?

How to optimize your events on internet?

If you are going to present a new service, talk about a specific topic, participate in a roundtable, or make a workshop, one of the objectives will be to motivate your target to get the bigger number of assistants possible.

With these tips, you could get more public, improve your media coverage and give more value to the participants who had assisted to the event.

Before the event


  1. Write about your talking, conference, or workshop before it is celebrated and put it on your site. Remember to optimize titles, descriptions, tags, friendly URL’s… ETC.
  2. If you have time, design a teaser for your workshop.infografia sobre como optimizar tus eventos en facebook
  3. About social networks. We propose you:
    • Create events on facebook, or groups in LinkedIn
    • Infographics about how to optimize your facebook events.
    • Create an official hashtag for the event and “tweet” previously about the advances and novelties.
    • Design a questionary or a quiz that is really attractive for your audience to share with their contacts.
    • Have you ever thought creating an invitation? Use pinterest and show it.
    • Announce your event through emails, social networks or sponsored ad.
    • Approach any occasion, any meeting to comment it.

During the event

  1. Create content during the event so the audience can participate. For example, you can add photos or any post so people can be tagged.
  2. Use the “buttons share on social networks” like AddThis or Shareaholic in the presentation you make.
  3. Encourages participation of your audience by asking or provoking the audience.
  4. Ask someone from your team who monitors tweets and interact with them during the presentation.
  5. If you can, broadcast in streaming.

After the event

  1. Thank all bloggers that covered your event through internet.
  2. If you were part of a bigger event, do not forget to thank your partners and the event moderator.
  3. Connect with the new “contacts” through the more convenient channels.
  4. Provide proper follow up to all questions and doubts.

Do you need more ideas? Do you want us to help you? Or did you miss some other tip?

On Brandesign we want to help you to impulse any project, event or brand in a most efficient way!