JOMA’s Sport Shoes Campaign

Advertising Campaign JOMA®

Customer: JOMA®

Year: 2014

Project: Redefine the graphic line of the Joma brand to create a clear line in all advertising media

Campaign aimed to capture the attention of our target: Athletes who practice running regularly, soccer, football, tennis and paddle .. to a particular level. They are becoming more demanding in the product they buy and manage more information. Create an unique graphic line for all product ranges. Transmit: achievement, effort, competition, anonymous sport.

In this project we could develop: Art director +Direction of product photography + Creative conceptualization+ Advertising + Design + Advertising + Brainstorming material in PLV Material, Packaging.