Creative blog about branding, design and digital strategy

ANIMATION FOR THE INTERNET: Past, Present and Future

Past, Present and Future of Internet Animation.

The online marketing history cannot be written if we omit the phenomenon that we could denominate as “animations for internet” we referring to animations created on concrete formats and with specific characteristics, habitually used in different banners formats.

Since the “ancestral” Animated GIF of 1990 years. to the formats of rich media or HTML5current JS, a history about technical and creative evolution has been written which has the Shockwave flash format (or drily flash) as protagonist, hero and villain at the same time .

FLASH: The present, the future and soon… The past?

The Flash Animations has been, and continue being, most popular format to animate display campaigns. Flash offers low-weight animations accepted by the majority of “ADSERVERS”. The pieces are visualized on Flash player, (the plugin which resides in the user equip) that render vector animations or with Bitmap elements to which they can schedule events and interactivity, offering multiple possibilities to catch the user’s attention and improve the ROI in a campaign. Nowadays, no other format offers this level of interactivity incorporated on animations for internet.

Flash also offers a solution of “Video for Internet”: the format FLV (or flash video), that, although many of you think not to know, will be more familiar if is mentioned that a service that popular like YouTube hadn’t be burned and develop without the usage of this format. (Though currently it is no longer used). Flash video is used in an extensive way in pieces of online advertisement rich media, sometimes combined in a sophisticated way with flash animations or interactive graphics, what multiplies the creative possibilities focused on the attention or the user interaction.

But, although the SWF format (SHOCKWAVE FLASH) remains nowadays an accepted standard in almost all specifications for Banners Display, the evident hegemony of the mobile devices is a conviction which determines that sooner than later it won’t be a valid format for Banners. Due it is no compatible with the IOS system, and on android, Adobe has stopped its support as the result of the poor experience that it offers.

 

 

JavaScript .js + HTML5: The Future?

The mobile devices aren’t the future nor much less, they are the present, even so, the online marketing’s world walks a steep behind of technology and still, (whether we except the concrete cases which rich media pieces are used), refolded in static formats or animated GIF for these devices, with the ROI loss that this entails.

The relatively newfangled JAVASCRIPT animations inserted on a tag canvas of HTML5, (also called “HTML animations”) postulates as the most promising short-term, . Let’s see three (03) points that make her an almost-perfect candidate:

They are compatible with almost any mobile device.
They offer a creative flexibility on the animations very similar to what flash offers (although it does not reach to be that complete).

Just like Flash, it’s possible to combine the animations with interactive elements.

Let’s add a fourth point which isn’t trivial: this type of animations does not require a Plug-in owner to run, just like FLASH with FLASH PLAYER. This means that animations always could, at least, technically, to have a bigger potential audience than a FLASH animation.

Authoring Js – HTML5 animations

The javascript-HTML5 animations can be created from ADOBE GLASH. Already in the CS6 Flash version offered the possibility to export animation to that format, however, with some technical limitations yet, that could affect the creativity and efficacy of the resulting piece.

FLASH CC and FLASH CC 2014 already offer integration with results truly professionals.

Adobe Edge animate is a tool from the creative suite cloud created specifically to animate through JAVASCRIPT-HTLML5. The Difference with FLASH: in the creative camp offers less possibilities, but in the technical camp integrates the responsibility , something that working with FLASH, should be done “by hand” (it means that adding CSS code to HTML which converts the animation into responsive).

My next campaign… should be produced with JS-HTML5?

R= It depends. The problem, just like has been marked, even most of adservers limit this type of animations, so these cases we will should keep using Flash.

If the campaign is going to be showed on specific webs (embedding the piece directly on the web), or using affiliated networks that allow it, we will be able to use this format. In campaigns where we seek to aim toward a target user of mobile devices we could — check in all their glory the added value which offers this format.

Animations on an own web.

If our purpose is to include a piece of animation in an owned web, no doubt this would be the smartest election, taking into account , not only a compatible animation with any device, but it will be so responsive as our own web, amen to a complete integration with the HTML from the site.

Conclusion:

The animations for internet can, already nowadays, gain so much technical ground using extensively JS and html5. The handicap in the world of the banner display keeps being the limitations imposed by adservers, but this will change sooner than it appears and, who before embrace this format of the present and future and positioning themselves in this technology will enjoy the advantage over their competitors when this way to animate, is a global “trend” and ends up becoming a standard. On Brandesign We can help you achieve your goals regardless of the modality of your online campaign.

Small (half invented) history of Flash

ANIMATION FOR THE INTERNET: A Flash history

Do you remember how did Flash bring us over to a new world of animation and interactivity when the web 1.0 was so bored in its beginnings? FutureWave, Macroaverage, now made Adobe possible: The On-line Animation just has 19 years and increasingly it gains new characteristics and new professionals. In Brandesign we have wanted to leave this cartoon to them complementing the reading on our last entry on the History of the On-line Animation. what seems to you?

How to optimize your events on internet?

How to optimize your events on internet?

If you are going to present a new service, talk about a specific topic, participate in a roundtable, or make a workshop, one of the objectives will be to motivate your target to get the bigger number of assistants possible.

With these tips, you could get more public, improve your media coverage and give more value to the participants who had assisted to the event.

Before the event

 

  1. Write about your talking, conference, or workshop before it is celebrated and put it on your site. Remember to optimize titles, descriptions, tags, friendly URL’s… ETC.
  2. If you have time, design a teaser for your workshop.infografia sobre como optimizar tus eventos en facebook
  3. About social networks. We propose you:
    • Create events on facebook, or groups in LinkedIn
    • Infographics about how to optimize your facebook events.
    • Create an official hashtag for the event and “tweet” previously about the advances and novelties.
    • Design a questionary or a quiz that is really attractive for your audience to share with their contacts.
    • Have you ever thought creating an invitation? Use pinterest and show it.
    • Announce your event through emails, social networks or sponsored ad.
    • Approach any occasion, any meeting to comment it.

During the event

  1. Create content during the event so the audience can participate. For example, you can add photos or any post so people can be tagged.
  2. Use the “buttons share on social networks” like AddThis or Shareaholic in the presentation you make.
  3. Encourages participation of your audience by asking or provoking the audience.
  4. Ask someone from your team who monitors tweets and interact with them during the presentation.
  5. If you can, broadcast in streaming.

After the event

  1. Thank all bloggers that covered your event through internet.
  2. If you were part of a bigger event, do not forget to thank your partners and the event moderator.
  3. Connect with the new “contacts” through the more convenient channels.
  4. Provide proper follow up to all questions and doubts.

Do you need more ideas? Do you want us to help you? Or did you miss some other tip?

On Brandesign we want to help you to impulse any project, event or brand in a most efficient way!

 

Blog post + right sidebar (Demo)

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Color is the most important asset of your visual branding strategy

Color is Value.

Color, what an easy subject, isn’t it? Maybe the first we learn when we begin with the school. So many people will remember things they painted and filled with color to then look in the home fridge. However, years later the signature returns in the design career, but in this occasion with another character totally different, recognize the cognitive and sensorial values which represent the colors. How they make us feel and how brands (globals and locals) invest amounts of money to ensure that their color is unique on their market or in the entire world.

We are surrounded by colors and although each person interprets colors in a different way (based on their individual experiences) the psychologists of perception have years working on universal principles which align experiences to color patterns, and based on this “universal accords” which exist in each society, there are thousands of quizzes to buyers who bring theories and strategies of branding for the color to add a value to the product, or identify you better within your range (product line up)

Color is the first visual value to study the strategy of Brand Equity. And not only for the single distinction to recognize which product you usually buy (First point: ID) or multiple experiences that color can bring you (Second Point: Values). Color is the first thing that our mind shape when we mention a brand or product; the 1st data of information to read, our intellect or thought thinks firstly about the color and then in nano-seconds the figures appears (graphics or contours) of the logo and letters which form the name.

 

El color como estrategia del branding

1. BY IDENTIFICATION:

When I was preparing for managing brand diapers “Pampers” asked us to study multiple product identification stories looking for those special cases where you have to guide buyers to quickly identify the product in store only giving the minimum keys. One of my favorites was the practice of listening as a woman asked her husband to pass by the pharmacy or convenience store to look for  a specific product, we had to be guided by phone and could only give 2 data … ((and as nowadays one brand may contain as many colors as varied is its family of products, made it even more difficult).
The two most relevant data on the results were first supply No. 1The color and No. 2 THE BRAND… Indications “buy a Pampers orange package ” were the most effective in the task of identifying the product on the shelf. The color becomes so important at the point of sale, that manufacturers of mass consumption products spend almost 15% of its production budget of packaging to establish not only a color code, but in the actual production of color within a company that guarantees them that color is unique and global. Much more complex than assigning a hue Pantone, hire specialized companies such as Sun Chemical, Siegwer, Flint Group for R & D (research and development) of unique pigments to achieve a specific color. Once they get produce that color is patented. This is how brands such as Ariel get their color “green Ariel” is unique and registered. There can be no other product in the same market category with “that” color. Colors to charters

El color y su percepción sensorial

2. BY ITS SENSORIAL / EMOTIONAL VALUES

A color can lead you to an emotional or rational mood in a flash. That’s a fact, (you can ask it to Enzo Ferrari). Colors lead to emotional and behavior moods; can motivate you to participate, to buy, to consume or simply value something in a scale of a percentage of quality. I am not going to talk about how Canadians learnt that painting their jails in pink, calmed their prisoners, I talk about that brands just like McDonald’s has posed a change so rotund in its strategy about the color (from red to green) to point to a European market with more environmental awareness and with this measure is achieving its goals better (that European consumers value more its restaurant’s as an option to eat healthy and responsible with the environment), that has spent all the money on information campaigns about the origin of the hamburger’s meat. Just a color change has achieved more advances on its European market than previous crossmedia campaigns that have had sown awareness.

In several marketing quiz about the color they comment that the first judgment that we establish to a person, brand or unknown product are valued in a 90% by its color in a subconscious way. In this quiz made by Xerox in 20013 the interviewed experimented:

  • 92% believes that the color gives value to a product.
  • 90% feels that the color attracted them in a positive way.
  • 90% reminds the color immediately.
  • 83% believes that the color makes them more successful.
  • 81% value the color as a competitive differential.

A color can shape emotions, invoke you a memory to make you feel a smell or taste. Color can make your customers, consumers or users react actively or passively. On display campaigns (banners) color on a button can encourage your answer or registration. It can help to build a value, y something almost every low cost/basic line” products are supported in the combination. But “yellow+red” and the “Premium/top line” use the garnet/violet/gold. To support its communication. But these are mere clichés. The strategy of colors is deeper, it has to be logical and universal, and in many, many occasions they are given by your own consumers. It is a social factor.

QUESTION:

¿which is your brand favorite color?// which brand do you think it does not match its color? Or, which color will you dress in order to assist to your next work interview?

 

 

BRANDESIGN : DESIGN SOLUTIONS FOR YOUR BRAND ı  Reference: HuffingtonPost

Color Branding Psychology

Color Branding Psychology

On the occasion of our entry about how color powerfully influences the factor of purchase we leave this short explanatory video of Dr. Rajesh Bagchi, Professor of marketing in the Pamplin College of Business at the University of North Virginia (US).<br> <br>The Full article is available here. In the study that were observed as some buyers were willing to pay more for a “premium” propducto with a blue background instead of red. Only by changing chromatic value, without altering any other element in the packaging.

Blog post + right sidebar (Demo)

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Blog post + left sidebar (Demo)

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1-4-900x900 (Demo)
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100% width Galleries Post (Demo)

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Post With Gallery Slider (Demo)

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PRESENTERS

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Post With Gallery Slider (Demo)

Ullamco ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolullamco oreullamco aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit es riatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto se cillum dolore eu fugiat pa se cillumullamco laboris .

Consectetur ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit es riatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto se cillum dolore eu fugiat  ullamco laboris pa sequae.

Voluptate ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit es riatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architectodolore se cillum dolore eu fugiatdolore pa se cillum.

Consectetur ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit es riatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto se cillum dolore eu fugiat pa seq uaeve niam veniam.

[gem_divider margin_top=”50″][gem_quote style=”1″ no_paddings=”1″]…Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi[/gem_quote]
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PRESENTERS

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[gem_team style=”4″ team=”teams-page-3x-row-style-4″ columns=”3″]

blog post (Demo)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam varius metus quis ornare interdum. Mauris sit amet urna diam. Ut dolor ipsum, commodo ac odio quis, pharetra ultrices sapien. Sed viverra ipsum sit amet nibh molestie porttitor. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nullam eu pharetra ligula, nec gravida purus. Donec efficitur ultricies gravida. Donec tincidunt diam a libero efficitur rhoncus. Donec sagittis varius ornare. Suspendisse libero justo, finibus non lorem sit amet, dapibus volutpat augue. Etiam et vestibulum massa. Donec euismod lectus ut sem condimentum, non iaculis mauris congue. Suspendisse at aliquet dolor. Praesent nisl odio, finibus non volutpat vel, tristique et dui. Suspendisse placerat dolor vitae urna volutpat ullamcorper. Nulla ornare volutpat ligula, sed pharetra quam bibendum ut.

Cras ut orci nunc. Fusce blandit rhoncus sapien, eget eleifend erat malesuada ac. Etiam placerat turpis a interdum pharetra. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi aliquet feugiat pretium. Vestibulum eget tempus ex. Nam sapien nisi, molestie at tellus quis, faucibus tincidunt mauris.

Aliquam rhoncus arcu quis efficitur feugiat. Morbi at elit congue, placerat metus eu, tincidunt tortor. Maecenas luctus fringilla eleifend. Suspendisse sagittis, ligula vitae bibendum mattis, justo sem facilisis purus, eget posuere metus libero sed risus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque at congue velit. Sed sed libero vitae diam imperdiet eleifend. Suspendisse vitae mi felis. Nam consectetur nec felis eget tempus. Vestibulum malesuada posuere urna, sit amet consectetur nisl. Suspendisse semper magna dolor, ac sollicitudin diam mollis accumsan. Nulla at commodo tortor. Vivamus id volutpat risus. Donec ut tellus sed velit laoreet pellentesque.

In vel tellus eu nulla vehicula rhoncus et eu mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse ac quam quis enim hendrerit tempus id congue ante. Cras consequat lorem et neque facilisis tincidunt. Maecenas non mi pretium, interdum odio eget, sollicitudin mi. Proin tempus ligula et lacus egestas varius. In pulvinar nisl dolor, non commodo eros blandit id.