We dismantle the myth: The data bear this out.
Brands earn money with Social Media.
Sometimes, the company’s social networks have more visits than their own corporate websites. And the best of it is that they are free tools from which it can be practiced a marketing that is also free. However, even today there are reticent companies in the use of these networks and doubt about their effectiveness. These examples take apart this (absurd) idea. Social networks are profitable for companies: success stories.
The benefits that social networks can provide to companies are infinite. And besides, they are proven. Benefits such as an improved brand image on the internet, proximity to user, greater interactivity with customers, direct marketing without intermediaries, to present products and services of a company in a better way and with more efficacy… and as a final result, increased profits. Social networks are profitable for companies. And here are some success stories that prove this.
Wispa®, was a famous chocolate bar from the Cadbury Brand.
One day, in an update about past company products, customers asked for this candy bar to be back. And the company listened. They put on sale a consignment of 40 million new chocolate bars that were sold in an 18 months period. This is a good example that helps to know how important it is listening to the customers, and social networks are the means where they spend most of their useful time.
Another success story which shows that social networks are profitable for companies is found in those who have based their success in their only presence on social networks such as Facebook or Twitter. It means that with no physical store, they only can take advantage of social networks to sell their products. Foiled Cupcakes brand has such a good product that their wonderful pictures make that 97% of its sales stem from social networks
14 million plays had the demonstration videos of the Blendtec kitchen’s robots. Thanks to Youtube and Twitter they became so famous that their billing experienced a spectacular 700% increase. Originality was the key here.
And another example that demonstrates that social networks are profitable for companies is found in those who choose to apply a special offer one particular day a week. The Joi de Vivre hotel chain increased room bookings in a special offer on Tuesdays which brought 1.000 new customers they didn’t have before.
Couponing is another online marketing technique on social networks. An example of its success is found in the Steaz brand, dedicated to organic tea. They even sold 250,000 coupons through social networks only.
Or Toblerone, the famous chocolate brand, invented a special day, the National Thank You Day, to increase their sales in the Philippines. And look if they did it, because that day their sales increased by 132%.