Color Branding Psychology

Color Branding Psychology

On the occasion of our entry about how color powerfully influences the factor of purchase we leave this short explanatory video of Dr. Rajesh Bagchi, Professor of marketing in the Pamplin College of Business at the University of North Virginia (US).<br> <br>The Full article is available here. In the study that were observed as some buyers were willing to pay more for a “premium” propducto with a blue background instead of red. Only by changing chromatic value, without altering any other element in the packaging.